KRAEMER Sales Excellence Consulting GmbH
In this article, you will see how to apply Sales Incentives best practices, focusing on the alignment and motivation of your sales teams to support your CEO in achieving her targets. By following these 3 tips, you will improve your capacity to align your sales teams with your strategy: 1. Make the sales teams aware of, and accountable for, discount levels 2. Increase sales teams’ commitment to selling the new generation of products 3. Reduce the performance variance of your sales force. If you want to align your sales teams with your strategy, stop giving them carrots and instead make them aware of the huge impact they have on your company's success and hold them accountable for it. A well-designed incentive system for sales is a proven way to make this dream a reality.