Management Consulting
KRAEMER is a management consulting firm specialized in the optimization of the methods to sell using sales excellence methodologies and best practices. Its expertise is based on more than 10 years of in-depth sales excellence know-how in several industries. KRAEMER not only implements optimization projects but also further develops the sales excellence capabilities in your company.
METHOD
Assessment, Project Implementation, Employee Development and Workshops
AREAS
Pricing, CRM, Sales Funnel, Sales Force Incentives, Customer Segmentation and Value Selling
SPECIALIZED
Finding and optimizing profit leakage, Leveraging sales performance
ADVANTAGE
Projects with a high return on investment, Knowledge transfer in all services
Managing Director
Caio Kraemer is a professional with more than 10 years of practical experience implementing and managing Sales Excellence projects in Germany and globally. His 25 years of experience extend to several industries, market structures, and with consumable and durable goods. The success of his projects is based on passion, pragmatism, know-how, perseverance and change management.
COMPANIES
BASF, Olympus, Oracle, Freudenberg, and Johnson & Johnson
INDUSTRIES
Agriculture, Industrial, Chemicals, Medical, Automotive, and Information Technology
EDUCATION
CORNELL JGSM (MBA), BOCCONI (MBA), PUC-SP (BA)
EXPERIENCE
Sales Excellence, Sales Force Effectiveness, Sales, Marketing, Consulting and Training
Sales Excellence
Sales Excellence methods are the most effective way to leverage turnover and profit
With them, companies in all markets and industries benefit from solid and sustainable results. Sales Excellence is responsible for the development, implementation and measurement of the methods to sell. This includes: improving pricing, sales force incentives, value selling, sales process, customer segmentation, sales funnel, customer relationship management, defining and analyzing relevant key performance indicators, evaluating customer touch points and implementing digitization via the sales enablement tools. Customers are more demanding and competitors more aggressive. Products and services are more difficult to differentiate and sales is constantly under pressure to reduce prices. In this current environment sales excellence becomes a key factor to leverage the sales of your portfolio.
Strategy versus Reality
Very often the strategy is merely a document of intention based mostly on wishful thinking
Working on the sales fundamentals first, key findings will come to the surface, for example, which are really your most valuable customers, how to differentiate the approach to each relevant customer group, in which phases of the sales process you are losing most of your opportunities and why, what is keeping the sales teams from feeding more opportunities into the pipeline, why your internal teams do not prioritize the customer requests according to the importance of the opportunity, why the level of discounts is so high, etc. Based on those insights, KRAEMER supports you to optimize your methods to sell, and then uses the findings to help you to build a pragmatic and implementable strategy.
Non-profit Organizations
Supporting who supports the world to be a better place
KRAEMER dedicates a part of its consulting days to non-profit organizations. Any non-profit organization is welcome to apply and the ones based in the Rhine-Neckar and Rhine-Main regions in Germany have priority. The KRAEMER services are made to leverage sales and profit, however they can also be used to increase any desired performance in any type of organization. KRAEMER will be glad to support you. Please, contact KRAEMER for more information.
Startups and Companies in distress
KRAEMER exchanges consulting services for shares of startups and companies in distress
KRAEMER is convinced that several companies have high potential, but they need a sales excellence hand to unlock it. If you are a startup or your company is in distress, KRAEMER can support you. After executing the KRAEMER sales excellence assessment and if the conclusion is that the KRAEMER Sales Excellence methods can support you either in enabling your company launch or in getting you out of the distress situation, KRAEMER will setup a project plan and implement it together with you. Please, contact KRAEMER for more information.
© KRAEMER Sales Excellence Consulting GmbH