Posts in Customer Segmentation

In this article, KRAEMER presents customer segmentation with the goal of resource allocation. This is the best way to evaluate the potential profit that each of your customers can generate for you, so you can plan the amount of resources and budget you will allocate to them. This method adds the share of wallet factor, allowing you to also visualize the efforts your sales teams should employ to achieve full sales potential. This is the most basic method of managing your sales teams, giving you metrics that show whether resources are optimally allocated to maximize your sales performance.